Ola Niepsuj

To celebrate the 25th anniversary of Elle Decoration in Poland, I was commissioned to create a commemorative art piece that felt less like a corporate tribute and more like a living history. At first glance, the illustration depicts a bustling outdoor café scene; however, it functions as a meticulous visual archive of Polish design icons from the last three decades. The composition integrates chairs, tables, lamps, and ceramics from every designer nominated for the prestigious anniversary award.
The Business Value: Anniversaries often risk being self-referential, but this project turned a milestone into a high-engagement marketing tool. By embedding dozens of specific design objects into a single narrative scene, we created a “treasure hunt” effect that resonated deeply with the design community. It became the most shared element of the anniversary gala and gift packs on social media.