YEAR: 2020 CLIENT: Elementy Wear
SERVICE: Logo Design, Visual Identity, Illustration, Merch & Gifts
A custom logotype and series of illustrations created for ReLove, a circular fashion initiative by the Polish brand Elementy. The project spans a comprehensive visual ecosystem, including branding for reusable totes, gift items, product packaging, and intricate embroidery patterns for upcycled garments. The visual language centers on the idea of the second life of clothing, emphasizing sustainability through a warm, human-centric aesthetic.
The identity features a custom-drawn logo conveying the message of humans, nature, and love coexisting in environmental responsibility. This is paired with a collection of illustrations that celebrate the craft of repair. These motifs were strategically designed to be versatile—functioning equally well window store adds, screen prints on tote bags, delicate embroidery on renewed apparel, and animated elements for the website, reinforcing the brand’s commitment to the circular economy.
The Business Value: By creating a distinct yet harmonious sub-brand, the visual identity allows Elementy to monetize deadstock and pre-loved items without diluting their primary brand equity. The illustrative approach transforms second-hand into premium vintage, driving consumer desire for upcycled products and fostering long-term brand loyalty.
