YEAR: 2019 CLIENT: Puro Hotels
SERVICE: Illustration, Hospitality Branding, Limited Edition Art, Merch & Gifts
An artwork commissioned for the opening of Puro Hotel in Łódź. The designs offer a contemporary tribute to the city’s avant-garde icon artist – Władysław Strzemiński, weaving local art history directly into the guest experience. The visual language draws inspiration from Strzemiński’s “solarist” paintings and his theory of afterimages—the momentary optical phenomena caused by looking at the sun. By exploring how the eye overlaps images and shifts perspectives, the collages bridge the gap between historical theory and modern hospitality.
The Business Value: In the boutique hotel sector, the guest experience is defined by local authenticity. Replacing generic décor with bespoke, story-driven art adds a layer of intellectual value to the brand.
