YEAR: 2016 CLIENT: Lukullus Pâtisserie
SERVICE: Campaign Logo, Illustration, Storytelling
Packaging design for Lukullus Pâtisserie, celebrating the 70th anniversary of the opening of their first pastry shop. The illustration printed across the box depicts the rich history of the owners’ family and of Warsaw. These days, the business is run by the grandson of the founder and an associate. The illustration for the packaging was designed in the traditional way – its base is a handmade collage mixed with inked details. The limited edition design, decorating four formats of cookie and cake boxes, received high appreciation from the clients of Lukullus Pâtisserie and design critics.
The Lukullus story began in 1946 in the Prague district of Warsaw. There, the former maître chocolatier in the Wedel factory, Jan Dynowski, opened his own pastry shop on Stalowa street. His aim was to reintroduce the qualities of pre-war artisanal craftsmanship into the new reality of the rising capital. His wife and his daughter succeeded him and successfully ran the company through the hardest years of the socialist and early capitalist era. Today, the company is in the capable hands of the third generation of the family: Albert Judycki, grandson of Jan Dynowski, a graduate of the famous Cordon Bleu culinary academy in Paris, and Jacek Malarski, a graduate of the Ecole Gregoire Ferrandi.
Nomination: Design of the Year (STGU), Graphic design for printed matter
Silver Medal: Society of Illustrators 59