YEAR: 2021 CLIENT: Levi’s
SERVICE: Character Design, Illustration, Experimental Engagement Campaign
Set of 5 postcards with illustrations for the Levi’s Back To School ad campaign. The drawings reflect the five pillars of well-being: mental, physical, educational, spiritual and environmental. With bold messaging, vibrant colours and custom playful illustrations, the postcards become a mood-boosting gift for those who buy Levi’s products. The collaboration continued as a live Instagram painting of 5 backpacks with motifs from postcards.
Nomination: Polish Graphic Design Awards, Advertising and Product Illustration