YEAR: 2024 CLIENT: Martini
SERVICE: Site-Specific Illustration, Sign Painting, Mural Design
A linear, one-line illustration created for the outdoor garden bar at Va Bene Cicchetti in Warsaw, commissioned by Martini. The artwork is a near-abstract representation of figures dancing with cocktail glasses, capturing the fluid energy of a summer evening. Executed using traditional sign painting techniques, the mural blends the sophisticated heritage of the Martini brand with the vibrant, Italian-inspired atmosphere of the venue. The choice of sign painting—a craft-based, manual application—adds a layer of tactile authenticity and “human touch” that resonates with the artisanal nature of the cicchetti bar experience.
Strategic collaborations between global brands like Martini and local hotspots require a visual language that respects both identities. By creating an Instagrammable, art-led backdrop, the project drives organic social media engagement, positioning the Martini garden bar as a premium destination for the city’s creative community.